How Do You Search For Kids Clothes? By Gender or Type or Age? And, if by gender is this because of your own preference or because it's the only option you have been given by the online retailers? We'd love hear from you.
I met with John Lewis Head Buyers last week as a spokesperson for Let Clothes Be Clothes and Climbing Trees. The meeting went well with the Head Buyer taking plenty of notes and listening to all feedback. It was great to discover that we share a mutual understanding about the importance of offering CHOICE.
In fact, Caroline Bettis, Head Buyer for Childrenswear at John Lewis said,
"Meeting customer needs is our number one priority. We understand the importance of providing girls and boys with more choice and, as such, we have already rolled out GIRLS&BOYS labeling across much of our childrenswear range and have removed boy / girl from the stitched in labels. We have also designed a range of dinosaur themed clothes for boys and girls across both ranges. We are keen to continue dialogue with Let Clothes Be Clothes and Climbing Trees Kids and consider how we might take your points on board to implement some of the suggestions you’ve made in the future.”
One of our suggestions was about HOW they display their clothing so, we'd be interested to find out how YOU search for clothes when shopping online.
Is it by type? By colour/theme? Or by gender?
And, if by gender is this because of your own preference or because it's the only option you have been given by the online retailers? Interested to know your thoughts - please let us know via this simple poll here: http://letclothesbeclothes.uk/2016/04/07/customerssearchbygender
Jess Day, campaigner for Let Toys Be Toys - For Girls and Boys told us that their campaign also got the same answer from toy retailers to begin with, but gender categories are now much less common on toy websites and people are still finding dolls and trucks just fine. She says:
"Of the 11 sites which used gender as a prominent category when we looked at this issue in 2014, 4 have dropped gender from their toy sections altogether. So 'boys' and 'girls' toy sections on websites have gone from being the most common primary navigation, to relatively unusual, in less than four years. Obviously clothes and toys aren't exactly the same, but it's worth making the comparison: retailers thought these categories were indispensible to shoppers. They weren't."
Please help us to show retailers how to give children more choice, less limits by gathering more research and sharing this link: http://www.climbingtreeskids.com/blogs/news/96940673-how-do-you-search-for-kids-clothes-help-us-to-show-retailers-how-to-give-children-more-choice-less-limits
Climbing Trees Kids also appeared on an Arabic blog where we talked about how to shatter the pink is for girls and blue is for boys stereotype.