Last night the USA Women's Football (Soccer) Team won the FIFA Women's World Cup after beating Japan 5-2.They were INCREDIBLE, scoring their first two goals within a few minutes and 4 goals by half time (including a cracking strike from the half way line).

Why are they so awesome? As well as being amazing athletes in their own right, it's thanks in part to the high profile of women's football in the States where it is as big as the men's game. As little girls their dreams to become footballers are fostered and encouraged and supported. The female soccer players are superstars - household names; they have huge sponsorship deals, just like the men. Football in America is just not seen as a man's game. This enables the players to focus 100 per cent on the football and on becoming the best team in the world.

Meanwhile, England's amazing Lionesses came a pride-inducing third in the world taking home bronze medals. They made history as the best senior result in a World Cup since 1966, the first team to beat Germany in 21 matches and they even beat the hosts. England's Lionesses are now ranked 3rd in the world and 1st in Europe and they've utterly inspired a nation. But did you know, Claire Rafferty, one of their top players, still has a job as a financial analyst for Deutsche Bank? Just imagine how well they could do in the future if they had the same support and opportunities (and pay) as their male counterparts or as their female counterparts in the States? 

However, regardless of the level of support and mainstream media coverage (which we are campaigning to improve), the English team impressed and captured the hearts of a nation with their skill level, strength and resilience. But also, what was notable across ALL teams in this tournament was the level of kinship and camaraderie. The teams supported each other through thick and thin, encouraging and praising and protecting each other throughout. Consequently, it was not just their immense talent which has inspired a nation and new generation of #Lionesses, it was their attitude and courage and kindness.

The USA deserved to win the tournament. They were incredible and so entertaining to watch, as were all of the matches. But, as we celebrate with pride the achievements of these awe-inspiring athletes, we should note the hurdles overcome by the England Women's Football team in their journey to third place in the World Cup (which is perfectly summarised by this newspaper advert - also pictured below)

I'm so grateful that my 7 year old was able to see women playing football - the game she LOVES to play - at this level. She already knew football wasn't 'for boys' but now she REALLY knows. Our women's team did better in their world cup effort than the men's team has done in five decades! I'm going to take her along to her first ever live football match on 1st August and I'm pleased to say it's a women's match - and not just any match... My daughter and I will be travelling up to Wembley Stadium to watch Chelsea Ladies play Notts County in the FA Women's Cup Final

We want to thank every single Women's Football team player for inspiring her and the future generation of top notch sportswomen and call for more mainstream coverage for Women's Football (c'mon BBC, buy the rights from BT). We also want this incredible show of sisterhood to inspire women and girls in general to take note of the kinship and camaraderie that was on display - where women support and encourage and uplift other women rather than knocking them down.

Let's use this tournament as a platform from which to grow and #LiveOurGoals because #WeCanPlay!

The good news? FIFA are doubling it's development funds for women's football and encouraging more girls to play football via their #LiveYourGoals campaign and the FA have a  #WeCanPlay campaign which aims to encourage more girls into the game. Now we just need mainstream media to cover women's football more readily and more widely; for people to attend women's super league matches (see below for fixtures/dates) and for more to be invested into the women's game - they have, thanks to our Lionesses - proved once and for all that they are as deserving as the men to gain mainstream media coverage, investment and support.

If you have a budding #Lioness you'll be pleased to know, we're in the design process for our own #Lioness-inspired football top and will be taking pre-orders very soon. To stay informed about when these will be available, click here to sign up to our private mailing list.

Every player in the tournament is absolutely living our very own manifesto which includes the words:

"Be proud to be you. Be bold.Stand tall....

Play to your strengths. Rise to challenges...

Dream big. Then practice...

Nurture your dreams like seeds. Climb back up after you fall down."

Find out more about our manifesto, motto and mission here.

Order an A3 poster of the Climbing Trees manifesto here.

The TIME IS NOW for Women's Football in the UK to gain as broad exposure, investment and support as the man's game. Thank you #Lionesses for leading the way!

The next FA Women’s Super League matches, where you can see our Lionesses play, are:

Reading Women v Durham Women, 11 July at 6PM

Chelsea Ladies v Bristol Academy, 12 July at 2PM

Manchester City Women v Birmingham City Ladies, 12 July at 2PM

Sunderland AFC Women v Notts County Ladies, 12 July at 2PM

Arsenal Ladies v Liverpool Ladies, 12 July at 6PM

Tickets to all FA WSL matches can be bought HERE

Unsure where your nearest FA WSL club is? Find out HERE