Because Girls Like Football Too - WOT Campaign To Get Women's Football On Match Of The Day

I'm excited. Today, with my 7 year old football-fanatic daughter, I watched the Lionesses - the England Women's Football Team - win their Quarter Final WORLD CUP match against hosts, Canada. They have made it through to the semi-final and their strength, skill, precision and resilience has bowled me over. I feel a sense of pride. Simultaneously I want to see MORE of these amazing athletes, but they just don't get as much coverage on our TV screens. Which takes me back...

... 31 years ago, nine-year-old me wrote a letter to The Daily Mail letters page. They printed it too! (My parents drove all the way to my Guide camp to show me). It was entitled 'More Girls On The Box' and in it I asked why there wasn't more women's sport shown on the telly? I loved netball and football but that was never ever shown. Almost three decades later, and despite women's football being equally as entertaining and impressive to watch, and despite more women's sport being televised more than there it used to be (but still nowhere near as much as men's sport), the Women's Soccer League doesn't have it's own Match of The Day or frequent coverage on the existing BBC MOTD programme. (Yes the Woman's Football Show is televised on BBC3 but we hear it's going to be axed and think Woman's Football should feature on BBC1).

What's more, whilst FIFA invests about $900 million a year in football projects around the world, only 15 percent is committed to women's programs. Whilst it's encouraging that this has grown since 2004 when it stood at 5 per cent, this meagre and inequal percentage seems crazy to me. Male football hardly needs any promotion - countless people go to matches, buy the kits, watch it on TV, support the sport... but female footie needs all the promotion and support it can get.

On the plus side, with interest growing, more member associations are investing into women's football and there are a growing number of programmes for women, including  the FA's own leadership course and other initiatives and BT covers the Women's Super League online. To keep the ball in the air, the momentum growing, it's important to sustain the interest in the female game (read on to find out how we propose this happens).

Since 1983 when I wrote to The Daily Mail, we've made progress, as former England Manager, Hope Powell wrote in The Guardian, "In England women’s football is already the number one female participation team sport, with more women and girls playing football today than netball and hockey. Barriers to getting young girls involved aren’t anything like they used to be. We now have role models, players can earn enough to play as a full-time job. The obstacles to playing and earning a living have been eradicated. Personal sponsorship and team sponsorship have changed dramatically. Agents have come into the game." Indeed the The FA’s Women’s Super League is now broadcast on BT too and the Woman's Football Show on BBC3 shows  great progress. If that could escalate to a mainstream channel, like Match of The Day and BBC1 coverage, we'd be saying 'back of the net' - a victory for women's football for sure!

I am so proud of our Lionesses for showing with such incredible #badassery how entertaining and talented the female game is and shining a spotlight on women's soccer for all to see. The BBC reported that 1.6m tuned in to watch the quarter-final match between England vs Canada. This tournament is a major stepping stone towards bringing the female game to more fans around the world and it has captured the imagination of so many already.

My 7 year old daugher, co-founder of Climbing Trees (a company which gives little girls more choice in clothing - because girls like dinosaurs, rockets & football too) LOVES football and watched the game with me. (She especially loves Kirby, Williams & Bronze). She plays before school, during school breaks and after school. I am thrilled to be taking her to her first ever match - to see the Women's FA Cup Final at Wembley Stadium in August (get your tickets here) And it pleases me immensely to see that FIFA are encouraging girls to get into the game with their #WeCanPlay campaign, whilst the World Cup message is #LiveYourGoals.

So now, let's keep the momentum going. Talking with my daughter today we wondered why, just as my nine-year-old-self had done, women's football didn't feature more frequently on the box. So we decided to try to do something about it. 

Please join our WOT (Women On TV) campaign to get Women's Football TELEVISED more regularly either with our own Women's BBC1 Match of The Day or by featuring a round up of women's matches on the current Match Of The Day at the very least - click here to sign our petition.

With this campaign it is our goal to get women's football on the TV more regularly.

You can link to the campaign and also to this page with the hashtag #HearUsRoar #WOT

With people power we could make this happen. Remember how Rage Against The Machine got to number one instead of the X-Factor winner that year? Let's do this, not only for our Lionesses but for our FUTURE LIONESSES - for girls who like football and play football and wonder why women's matches aren't shown on mainstream TV. #HearUsRoar.... Join the WOT campaign and let's take Women's Football MAINSTREAM!

Cart Summary

Your cart is empty

Recommended products

  • She-Rex T-Shirt
    She-Rex T-Shirt She-Rex T-Shirt
  • Dinosaur Rainbow Splash T-shirt
    Dinosaur Rainbow Splash T-shirt Dinosaur Rainbow Splash T-shirt
  • Pirate Girl T-Shirt
    Pirate Girl T-Shirt Pirate Girl T-Shirt

From the Blog

No Labels No Limits - We Ar...

November 08, 2016

I was invited to be on BBC Radio Scotland's Kay Adams show this morning to discuss gender-neutrality, after Russell Brand...

Read more →

Time To Put Humanity First

June 18, 2016

By Cheryl Rickman I write this during a week of senseless violence; when MP Jo Cox, who devoted her political life...

Read more →

SSE Girls' Football Partici...

May 05, 2016

My 7 year old daughter is excited. She is going to her second ever football match - The 2016 SSE...

Read more →