Yes You Can Childrens Book Kickstarter Campaign Climbing Trees Girls Combat Gender Stereotyping On Monday 24th April 2017, our children's book, YES YOU CAN! launches on Kickstarter, to shine a light on gender stereotypes in a child-friendly way and show children that all toys, colours, clothes and hobbies are for ALL children.

I’ve written this book and associated Kickstarter rewards to counter messages that tell children they “can’t wear/do/play with that,” and equip them with tools to be proud to be themselves.

Here’s why:

Since she was 3 years old my (now 8 year old) daughter has been asked why she plays with ‘boys stuff?’ On seeing her play football, someone commented, ‘she should’ve been a boy’ and, when opting for Spiderman to be painted on her face, she was told, ‘you don’t want that, it’s for boys… how about a nice butterfly?’

So, after we’d stopped face-palming, (I mean, seriously!) we decided to do something about it.

YES YOU CAN, aimed at 3-8 year olds, features The Climbing Trees Girls: Eva, the outdoorsy one; Maxi, the creative / skateboarding one and B, the football-loving sporty one) who find themselves in a strange new world where people are told what they should play with, what they should wear and what they should do for a living, based on the colour of their hair – an analogy to explain the futility of gender stereotypes to a younger audience.

Although, the three main protagonists are non-stereotypical girls, (who save the day) boys who like both diggers and dolls also feature in the book.

I wanted to create some characters who, like my own daughter, don’t fit the limited definition of femininity, but I wanted to speak up for boys too. Because, just as there's more to girls than princesses, there's more to boys than being boisterous.

Of course, there’s nothing wrong with being “girly” or “boisterous”, but when these are the only options presented to children about their gender, it’s limiting and restrictive.

Boys and girls can be both gentle and badass. These are not qualities exclusive to any one gender, and yet the messages they receive about what they should be like, play with and wear, are contrary to those definitions.

After launching two years ago, to say "Hey! Girls like dinosaurs and pirates too!" and, as an Ambassador for Let Clothes Be Clothes, meeting with large supermarket/department store buyers to persuade them to reduce gender-stereotyping, with some (albeit limited) success, I thought, how else can we counter these damaging messages that boys and girls receive so regularly?

Speaking directly to the children who are constantly told, by the media, society and family members, “that’s not for you” seemed the next logical step.

YES YOU CAN is also about finding your spark, which follows on from recommendations by parenting expert, Steve Biddulph who says that parents need to encourage their children’s interests and help them to find their spark to make them “feel secure and content” with who they are.

I wanted to go further to equip children (and parents) with the tools they need to counter gender stereotypes, so I’ve also used my knowledge as a well-being author and positive psychology practitioner to write an accompanying eBook called, Raising Children Who Are Proud To Be Themselves. This will be available exclusively to backers of the Kickstarter project.

The aim of both books is to show children how silly gender stereotypes are and equip them with tools to be resilient, with enough self-compassion, self-awareness and self-belief to let any gender-specific BS wash right over them.

No Limits Be Yourself colouring book children challenging gender stereotypesOther rewards available to backers of the Kickstarter include: an exclusive No-Limits Be Yourself colouring book featuring children wearing clothes and playing with toys that defy gender stereotypes and a poster featuring advice such as, “be bold, climb trees and be proud to be you.”

In the run up to the campaign, I’m giving away FREE colouring sheets from the accompanying "No Limits" colouring book.

So if you'd like to learn more, support this project to help get this book published, please visit and we'll send you two colouring book pages in return.

Because, we’re in this together. Thank you!


Cheryl Rickman is an author/ghostwriter of 12 a business and well-being books. This her first children’s book. Cheryl qualified as a Positive Psychology Practitioner in January 2017 and is an Ambassador for Let Clothes Be Clothes and The Network of Wellbeing. She lives in Hampshire with her daughter, husband and dog.

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